STORY

In this fast-paced, constantly-connected age, it's all too easy to get stuck in the humdrum routine - wake up, dress up, zone out. The world zooms by in a blur of monotony. But a revolution is brewing, a rebellion against the boring mainstream led by the young, the restless, the unapologetically self-expressive.

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This is where Bored and Bold was born in 2023 - a passion project by a tight-knit crew of Typography and Design fiends(and self-professed weirdos) spent countless hours sweating every detail of our prints - from stunning typefaces to vibrant color stories to graphics. We craved apparel that doubled as wearable art - eye-catching statements that demanded a second look. We believe looking like a walking embodiment of "blahh" should be nothing short of a crime against individuality.

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So we went against the grain, throwing caution to the wind with a collection of quirky, bold, unabashedly authentic prints. Each piece is a labor of love, an ode to design born from countless exploratory sketches and painstaking attention to detail. Bored and Bold's DNA is woven with self-expression through visuals that are as unmistakable as they are uncompromising.